What we’ve learned about volunteering in a digital age – International Federation of Red Cross and Red Crescent Societies

[Editor note: Guest post by 510 (Netherlands Red Cross) and Laurent Fernandez (Consultant)] Volunteering is in the heart of all we do with the Red Cross Red Crescent Societies. With 13.7 million volunteers located around the world, there are many types of activities both online and in person that support all the various needs from

What we’ve learned about volunteering in a digital age


17 Jun 2020

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[Editor note: Guest post by

510 (Netherlands Red Cross)

and Laurent Fernandez (Consultant)]

Volunteering is in the heart of all we do with the Red Cross Red Crescent Societies. With 13.7 million volunteers located around the world, there are many types of activities both online and in person that support all the various needs from health, climate, migration and crisis & disaster. It is a gift. Fast paced digital innovation and the emergence of new technologies change the way we live, interact and work, providing new opportunities and challenging established practices while entailing potential threats. Volunteering makes no exception to this trend. We convened six digital consultation meetings in various time zones and involving representatives from 28 National Societies and colleagues from the secretariat of the IFRC to ask – what can we learn about volunteering in a digital age.

Our consultations process led to the identification of a elements to consider the requirements for digital volunteering, and associated expectations.

We identified eight aspects to think about to define the stakes and contours of digital volunteering:

Organization support (business opportunities)

Digital infrastructure

Access

Skills

Tasks

Motivation

Volunteer Management

Reach /Engagement

Considerations:

Co-design

Leverage the experience of existing successful initiatives and existing volunteers’ networks such as the Volunteer Alliance to define a shared overarching strategy, framework and build shared platforms for all stakeholders to have a shared conversation, knowledge and skills relating to digital volunteering, and to encourage direct interactions between volunteers across National Societies, which could foster inspiration and innovation. The COVID-19 Innovation Think Tanks for volunteers showed the value of such an approach.

Implementation

Adapt existing platforms at local level to communicate with the Movement platforms

Recruit/screen in the digital space (e.g. chatbots can help)

Train new and existing volunteers on how to work digitally

Design tasks that suit the digital, mobile environment to adapt to volunteers’ capabilities and devices

Monitor volunteer motivation to attend to their needs

Help volunteers supporting each other independently of their location (or National Society)

Appoint digital volunteer coordinators that can serve as mentors

Three pre-conditions for digital volunteering


Connect:

volunteers should be connected on both technically and socially, to each other, and to the National Societies;


Shared knowledge:

have clear go-to point that would serve as reference or sharing space, nurture innovative approaches, add value to digital volunteer communities;


Advocate:

digital volunteering is new for most of our Movement’s components. We should work to increase awareness on its potential with attention to local needs, capacities and experience with volunteering.

These insights will be used by the Volunteer Alliance to support their movement wide efforts. We also encourage National Societies to consider this feedback on their journey to shape volunteering in the future.

Resources

See the full Digital Volunteering Insights Report – You can read more about the insights here:

IFRC Digital Consultations – digital volunteering – final


Sokoni – an IFRC Volunteer space

RCRC magazine article on volunteering https://www.rcrcmagazine.org/2020/04/online-volunteers-covid-19/

510 Big Picture report – 510 Digital Volunteering


Video from 510 on Digital Volunteering

Thanks to all the participants and the team who made it possible (Joachim Ramakers, Liselot Kattemölle, Adjmal Dulloo, Margarita Griffith, Ian O’Donnell, Laurent Fernandez, Heather Leson, and Dirk Slater of

Fabriders.

) This project was conducted by IFRC, 510 (Netherlands Red Cross) and with the support of Norwegian Red Cross to

support the Digital Pledge.

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